![]() ![]() LinkedIn provides a list of third-party broadcast partners and recommends certain ones for beginners and others for advanced users. Custom streaming is available to members with any streaming software or encoder, like Zoom. Instead, business users must select a third-party broadcast tool or a custom stream (RTMP). LinkedIn doesn’t provide direct access to its streaming functions. Choose your live video broadcast software Streaming live on LinkedIn is more complicated than other channels, so members may want to take extra steps to ensure a return on their investment. Articles and Activity section of the applicant’s profile should be publicly viewable, at minimum.User must be in good standing, without current or past violations of LinkedIn’s Professional Community Policies.Posting video content may also increase the possibility of approval. Member and page must have shared recent, original content on LinkedIn.Page needs more than 500 followers member profile must have more than 1,000 connections or followers.The LinkedIn Live video access criteria include: LinkedIn’s “ Getting Started Checklist” states that approvals may take one to two weeks, so it’s essential to apply before scheduling a live video on your marketing calendar. According to LinkedIn, “LinkedIn Live videos get, on average, seven times more reactions and 24 times more comments than native video produced by the same broadcasters.” How to apply for LinkedIn Live broadcast accessīefore broadcasting live video on LinkedIn, members and pages must meet specific guidelines, request access and get approval. ![]() Although it’s free to livestream on LinkedIn, doing so requires streaming software, which may require a one-time or monthly fee.Ī LinkedIn Live video broadcast outperforms other types of video content on the platform, making it an excellent addition to your video marketing strategy. ![]() LinkedIn Live lets users connect with an audience in real time through a LinkedIn profile, page or event however, only pre-approved users can access livestreaming via third-party tools. LinkedIn Live: what it is and how it helps businesses Learn how to livestream on LinkedIn by applying for access, setting up your video and following best practices. Moreover, LinkedIn is a prime spot to establish your industry expertise and connect with business-to-business (B2B) prospects. This quality-assurance measure is one of many reasons why 94% of respondents to a “ Meet the Member Research Study” says LinkedIn is “less likely to show deceptive content, fake news, scams or click-bait” compared with other social media platforms. Unlike other social channels, such as Facebook or Instagram, LinkedIn Live is only available to approved live broadcast applicants. LinkedIn is a prime spot to establish your industry expertise and connect with B2B prospects when you apply for access, set up your video and follow best practices. ![]()
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